SCOTT MCINTOSH / ART DIRECTOR
Brand Insight:
Steve Wilhite, father of the Graphics Interchange Format, stated in his acceptance speech at the 2013 Webby Awards “It’s pronounced 'JIF' like the peanut butter, not 'GIF'.”
Creative Idea:
In a social led digital campaign, JIF takes a stand in the Gif v. Jif pronunciation debate by making and sharing 60 JIF GIFs to celebrate it's 60 years of peanut butter.
Articulation:
JIFGIF
@KingJames All food made with JIF peanut butter is a slam dunk, amirite!? #LeJifJames #JIFGIF
@realDonaldTrump Spread Jif, not fake news. #DonaldJifTrump #JIFGIF
Nobody can get you out of sticky situation smoother than the @Avengers. #AvenJIFs #JIFGIF
Too bad @ChristopherColumbus sailed right past America’s greatest treasure. #JiftopherColumbus #JIFGIF
@JimmyFallon The perfect Late Night combo. #JiffyFallon #JIFGIF
@Disney Nice try Jafar, that’s not even torture. #JIFar #JIFGIF
@ImagineDragons If you thought Unicorns liked peanut butter, Imagine Dragons. #ImaJifDragons #JIFGIF
“...They presented unto him gifts; gold, frankincense and JIF" - Matthew 2:11.5. #MerryJIFmas #JIFGIF
@JeffSheets Every professor dreams of being immortalized… you’re welcome. #JifSheets #JIFGIF
