THE NEW YORK TIMES / I'LL BE THERE

Brand Insight:

NYTimes strives to truthfully portray the struggles and triumphs of all people.

 

Creative Idea:

Convey a photojournalist's value with a monologue from The Grapes of Wrath.

Articulation:

I'll Be There

art:

Scott McIntosh

copy:

Seth Mollerup​

content:

Chris Petersen